How to use Content Marketing to Generate Sales

5 min read

Few things are more exciting in the business world than closing a sale. That sense of deep satisfaction from serving a client combined with the feeling of victoriousness that comes from successfully providing a product or service is almost unbeatable. In every business, generating sales is one of the main goals. But with so many companies that offer similar products, how can your company rise above the rabble? One solution to this problem is content marketing. As defined by the Content Marketing Institute, content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” Content marketing provides customers with details about your company and it’s industry without constantly flooding them with information about the products and/or services your company provides. This type of marketing helps you reach out to and engage with your customers in unique ways.

One of the best ways to do this is through social media, especially with new companies. In today’s world, social media is a vital marketing tool. Websites such as Facebook, Twitter, and Instagram are ideal for promoting your brand and gaining the attention of new customers. Each social media platform allows for the creation of a company page where customers can find information about your business while also engaging in reading, sharing and commenting on posts.

However, simply having sponsored posts and occasional ads will not effectively improve your business outlook. Creativity is key. For example, your business can create trendy articles with pictures from your business using simple apps such as Skitch or produce professional grade videos using Promo by Slidely. A clothing store can write a quick piece on the latest clothing trends or a restaurant can keep customers on their toes with a “how-to” video about improving their favorite dish. Keep in mind that your content marketing plan shouldn’t sell your product/service directly, but should aim to create intriguing content that people want to read, watch, listen to, and most importantly, SHARE. Customers are more likely to buy products/services from companies they feel a connection to. Content marketing involves creating unique, fun, and informative posts that capture the viewer’s attention and improve their experience with your brand. As any business owner knows, a better brand equals more sales.

Kadeem uses his skills gained as a startup entrepreneur, small business owner, digital marketer, and technology investment professional to craft impactful digital-focused growth strategies for startups and small businesses.